We’re talking about brand loyalty with
camera equipment today. I know it’s a touchy subject, but I want to throw my two cents
in there. Hopefully give people different perspective if they’re really super
loyal to one brand. Saw a video somewhat recently from Sara Dietschy about
“don’t be romantic” with equipment. It just doesn’t get you really
anywhere and you potentially miss out on something that might work better for you.
It’s a tool, not a fashion accessory. Of course, you can really like your camera.
I had the X100F and it’s kind of certain appeal to it. But I really want it
to be functional over the actual looks. I’m gonna go over a few other quotes I’ve seen.
One is “I’m a proud owner of XYZ camera”. Now, “a proud owner”… What does that
actually mean? Does it mean you are proud that you spent X number of dollars on a
certain piece of equipment. That doesn’t make sense to me.
Another quote I’ve seen is something like: “I’ve been using XYZ brand for 30
years!” Okay, what does that mean? That means you know very little about other
brands, or what? It doesn’t make sense to me. Now it’s great that it’s worked for you potentially. But maybe you had some
issues that you just didn’t know a different piece of equipment might have
fixed for you. I’ve seen things like “I’m a Brand X boy” or “a brand Y girl”… And
okay, what does that mean? Your gender and the specific manufacturer of camera
have some relation? Doesn’t make sense. Probably just mostly means that you’re a
product of their marketing scheme… So that’s not a good thing. If you define
yourself on a piece of equipment. You pride yourself on some type of gear…
You’re really defining your photography on that piece of equipment that someone
else made. Someone else designed and produced. Now it’s great to find a certain
aesthetic appealing. But then in your photography…
What should you define yourself on? You should define yourself on your work with
that piece of equipment. Not the piece of equipment itself. In my videos
I’ve seen conspiracy theory comments on certain brands. People are going after
this brand and trying to kill it. Or people are doing this and that. It just
gets intense and far out there. All that said there’s nothing wrong with
preference, but definitely if you have not used other camera brands… It is
something you want to do. At least go to camera shop.. Go to Best Buy, or whatever!
Just go there try things out and maybe you’ll find something that does work
better. And if it doesn’t, then great but… Anyways, that’s all just my opinion. Hope you enjoyed the video. I’m Scott from Photography Banzai. If you did enjoy the video please
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