Drop the Rose Colored Glasses | Excessive Camera Brand Loyalty

Drop the Rose Colored Glasses | Excessive Camera Brand Loyalty

We’re talking about brand loyalty with
camera equipment today. I know it’s a touchy subject, but I want to throw my two cents
in there. Hopefully give people different perspective if they’re really super
loyal to one brand. Saw a video somewhat recently from Sara Dietschy about
“don’t be romantic” with equipment. It just doesn’t get you really
anywhere and you potentially miss out on something that might work better for you.
It’s a tool, not a fashion accessory. Of course, you can really like your camera.
I had the X100F and it’s kind of certain appeal to it. But I really want it
to be functional over the actual looks. I’m gonna go over a few other quotes I’ve seen.
One is “I’m a proud owner of XYZ camera”. Now, “a proud owner”… What does that
actually mean? Does it mean you are proud that you spent X number of dollars on a
certain piece of equipment. That doesn’t make sense to me.
Another quote I’ve seen is something like: “I’ve been using XYZ brand for 30
years!” Okay, what does that mean? That means you know very little about other
brands, or what? It doesn’t make sense to me. Now it’s great that it’s worked for you potentially. But maybe you had some
issues that you just didn’t know a different piece of equipment might have
fixed for you. I’ve seen things like “I’m a Brand X boy” or “a brand Y girl”… And
okay, what does that mean? Your gender and the specific manufacturer of camera
have some relation? Doesn’t make sense. Probably just mostly means that you’re a
product of their marketing scheme… So that’s not a good thing. If you define
yourself on a piece of equipment. You pride yourself on some type of gear…
You’re really defining your photography on that piece of equipment that someone
else made. Someone else designed and produced. Now it’s great to find a certain
aesthetic appealing. But then in your photography…
What should you define yourself on? You should define yourself on your work with
that piece of equipment. Not the piece of equipment itself. In my videos
I’ve seen conspiracy theory comments on certain brands. People are going after
this brand and trying to kill it. Or people are doing this and that. It just
gets intense and far out there. All that said there’s nothing wrong with
preference, but definitely if you have not used other camera brands… It is
something you want to do. At least go to camera shop.. Go to Best Buy, or whatever!
Just go there try things out and maybe you’ll find something that does work
better. And if it doesn’t, then great but… Anyways, that’s all just my opinion. Hope you enjoyed the video. I’m Scott from Photography Banzai. If you did enjoy the video please
consider subscribing. That helps me out a lot. Likes and shares help out a lot as well.
Thanks again!


  • Thraben Innistrad

    June 5, 2019

    It's not like the counter arguements to these points don't exist, people usually have very limited amount of money they can spend on equipment so if they do well or well enough with the equipment from certain brand it's most of the time much safer to buy a product of that same brand again. I'd gladly use and try equipment from all kinds of brands but realistically we can mostly afford only so much.

    Another reason is that while most camera brands execute things very similarly there are also some things that they do differently so it can feel overly difficult to choose a product you're not used to over ones that you know well, after all photography is more about how skilled you are with the equipment, not how expensive or good it is necessarily.

    But don't get me wrong I also agree that sometimes brand loyalty is not good for a customer and people should usually go with what's best for them rather than choosing what they're "sentimentally attached to". This is especially true with side gear like batteries and such, I bought a Hahnel battery for my Canon over the brand's own, there is no difference in use but I saved over 30€ by doing this.

  • R Rivera

    June 5, 2019

    Hi Scott, thanks for the rant. I agree with you that as image makers or photographers, our priority should be image quality, but other important factors usually enter the picture, such as lens selection, price, handling, formats, etc. The mainproblem with Sara Dietschy’s argument on switching computer platforms for something faster, cheaper, or more powerful, is that the major hurdle is interface and the computer operating system (OS). Learning a new OS can be very daunting or at worst paralyzing, where you cannot get anything accomplished in an efficient way, especially if a technical issue arises and you feel completely at sea. This can also happen with today's camera systems where you are literally learning a new computer system because of the vast differences in menu systems, IBIS (or the lack of) and video defaults. So even though I have personally worked with camera systems like Fuji, Sony, Canon and Panasonic I understand all too well that photographers’ productivity is tied to lens quality, sensor dynamic range, RAW workflow, or JPG settings. It is costly to jump ship. Rentals are always an option for those that have money and time to experiment.

  • Keir Briscoe

    June 7, 2019

    Thanks for bringing this subject up. I've seen similar fanatics within other industries. Motorcycles, computers, oil. Now when people go on about a brand all I hear is noise.

  • THE MATT 222

    June 7, 2019

    Here before viral!

  • SloDays

    October 10, 2019

    Great subject! I have Nikon gear and my wife has Sony. I think the biggest thing for me is the idea of starting over regarding expense of lenses etc. Thanks for bringing this up.


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